Starbucks Success with Social Media

http://gourmet-coffee-zone.com/starbucks-logo.html

We all would love to have marketing success online, whether it comes from Facebook, twitter, and other hip social media outlets of today. However, some companies are doing far better then others. One company in particular would happen to be Starbucks. They currently have 705, 000 follows on twitter and 5,428,000 on Facebook. After doing some research, I see that they have taken several step to become successful online.

Please see the steps below:

1.     Starbuck joined twitter: By doing so, they are able to answer questions, retweet, and see what consumers are saying about the product.

2.     Starbucks Joined Facebook: which allow them to invite people to different events and upload other content.

3.     Starbucks joined YouTube: 48,000 people have subscribed to their channel. This allows Starbucks to upload videos, which helps people relate to the brand.

Starbucks owns different social media networks, which allows people to share ideas, give suggestions, and feel as if there are apart of the decision making process. I have joined and subscribed to every social media outlet that Starbucks has. However, I must say that I really enjoy their blog the most. I say this because different employees blog throughout the day, which keeps it interesting. They always tend to keep us updated on a daily bases, which I love. I would have to say that I wouldn’t change anything about their strategy, and I plan to apply all the tips to my business. 

Website: http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/

Servey

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Promoting With Video Production

My overall goal is to some day own my own event planning company.  After graduating from full Sail University, I will be working on my event planning certification. The events that I would like to host would be weddings, parties, meetings, concerts, and tradeshows, etc. Last month, I had decided to plan a party just to get my feet wet. To be honest, I would have to say that the party was a total failure. I believe that it would have been successful if I promoted my event differently. Although I failed, I am not planning to give up and I will be hosting another event this month. However, I want my second event and future event to be successful as well. So, I have done some research on how to promote my events in different ways. One-way would be hiring a production company to video my next event, or I could just video the events myself.

After reading an article called “How to Use Video Production to promote Your Event”, I now know why web videos are one of the best ways to promote different events. Although this article talks a lot about hiring a production team, I think that it would be better and more affordable for people to video themselves. The article gives several very good useful tips, such as:

1.   1.Create a video about your event, so that it can be uploaded to YouTube, and then linked to Face book

2.   2.Video to draw new sponsors and participant /create DVD

3.   3.Use video for press release to promote your next event

4.   4.Stream video through social media outlets such as Face book, Twitter, and YouTube for a buzz

By applying these tips to my business, this will allow me to have success the next time around. Just recently, I have noticed that I have more people interested in my events. This is due to the creation of my businesses Face book page. Although, I don’t have a video of my first event, I now plan to post videos of future events on all of my social media outlets.  Hopefully, these tips will help other people promote and market their events as well.

Website:

http://www.apexvideoproductions.com/blog/50/how-to-use-video-production-to-promote-your-event/

http://www.rmk-media.com/

http://avision2market.com/newsblog/

Advice and Women in Entertainment

I am currently taking an “Entertainment Media Publishing and Distribution” course at Full Sail University. Although class is coming to an end, I must say that I truly enjoyed it and I have learned a lot.  As an up and coming artist, I was unaware of some of the things that I needed to make it in the music industry.  From taking this course, I have learned how to find the right agents, how to create a query letter, a press kit, and how to find the correct sites for self-publishing. The greatest thing about this class is the fact that we are able to collaborate, give advice, tips, and share industry news. Although I am able to take in all this knowledge, other people may not be as fortunate. This course has inspired me to share my knowledge with those people. So every week, I will be posting a blog that relates to the entertainment industry or the music industry.

So for my first blog, I will be giving advice on how to find an agent and what to include in the contract. As an artist I have a habit of looking for a talent agent, publishing agent, and a music-booking agent. When looking for the right agent, it is always important to do research. Everyone isn’t lucky enough to know someone who is working in the entertainment industry, so this is why I encourage people to do their research. Today, it is much easier to just use the Internet to find an agent. Technology has also made it easier for those who do not live in a city that targets entertainment to find all types of agents. Online, we may run across dishonest people, so always remember to check the agent’s credentials. Once you find the agent that fits your needs, always remember to review the contract with your agent.

In the contract please remember to specify exactly what you are going to do. Whether it is singing, producing, writing, or other things dealing with the entertainment industry. The contract should not last longer then three years. Finally always discuss what you expect your agent to make, as in money. Normally, an agent will not make more the 10%, when it comes to certain things. So as an artist, my agent will receive 5% of personal appearances, 10% of generated revenue, and 10% for film, radio and TV.

Websites:

http://law.freeadvice.com/intellectual_property/music_law/agency_agreement.htm

http://www.allmusicindustrycontacts.com/index.html

For my second blog, I would like to discuss an article that I came across a few days ago.

This article was based on an event that took place on May 5, 2011 at Drexel University. A few well-established women working in the music industry discussed gender barriers they broken to build success and they also gave the students industry advice. This panel of women included Rona Elliot, a Rock and Roll Hall of Fame board member, Stacie George former WKDU DJ, Joan Myer who has worked for several well-known artists, and Vanessa Parr, who graduated from Berklee University. All of these women are doing completely different jobs in the industry, but they all agreed that the music industry was cutthroat and demanding. It was clear that all of them have experienced some form of sexism. However, they gave tips on how to fight against sexism in the music industry. I like the fact that they encourage us to be creative and win the respect of our male peers in any industry. This event was created because one of the students couldn’t fine powerful women in the industry, when doing some research. The reason why I wanted to take sometime out to write about this article in my blog is because as a woman I need some encouragement. I also want other women to know that they don’t have to accept sexism, sleep around, or flirt to work in the music industry. This also shows that we as women can be more then just video girls, singers, and rappers. Sometime I feel like giving up because I am a woman, but after reading this article I know that I could do any job in this industry. I just have to continue to working hard and show men that I can work just as hard as they do. So for any female reading this blog, please take the time to review the attached article. It would also be good if you reached each female that was included on the panel, to see what they are doing and how they may have changed the industry. 

websites:

http://thetriangle.org/2011/05/13/women-in-entertainment/ 

The basic of torts and how they apply to my business

I am currently enrolled in an advance entertainment law class at full Sail University. However, class will soon come to an end but I am proud to say that I have learned a lot in the last few weeks. In this class, I was able to see how companies and people take legal action when a law is broken. I am also able to interpret different case studies; this is due to the Monday and Tuesday night wimba sessions. The subject that held my interest the most would be tort law. After learning about several of them, I begin to do a little more research. So for my blog assignment, I decided to focus on torts and how they could possibly affect my business. Below, I will be summarizing three podcast that I have found during my research.

My first podcast covered “The 3 basics for finding liabilities” by Mark Montgomery from the “The Life of a Law Student podcast”. This website offers valuable information that focuses on defining what a tort is. A tort can be defined as an illegal act that is committed against one private party by another. A tort also deals with two things, criminals and contracts. Mr. Montgomery offers information on how we could use torts to address the wrongful party. Which deals with compensation and deterrence. He explains what modern torts are and how they come from the second writ of trespass on the case or action on the case.  Which can be seen as an indirect action involving a tort. Finally, I have also learned that modern tort law has three bases of liability. The three bases are: intentional conduct, negligence, and conduct that could be either intentional or negligent. To review this podcast please refer to the website that is cited at the bottom of this page. Mr. Montgomery, will take you through several tort cases and how the plaintiff must prove the defendant to at fault or not at fault.

http://skyblufox.deviantart.com/art/Assault-and-battery-138366495 

 The second podcast “Civil battery and assault” refer to intentional torts specifically. There are also a number of different intentional torts that can be defined. In this podcast Mark Montgomery, describes in detail civil assault and civil battery as the first two intentional torts. When it comes to battery, a person intends to cause harm or may want to scare another person. To obtain the definition of a law, it is easiest to refer back to a restatement of a case. The American law institute made this possible by conveying these restatements in the place of common law. Montgomery, also refer to a 1704 case that was held in a New England Trail Court. Not only does this case have several different meanings for battery, it also states that battery may occur out of anger. However, battery has evolved and anger is no longer included. This is due to people not being things out of anger. They are aware of what they are doing, and maybe be doing it just because. Montgomery defines assault as unwanted or offensive contact. So in other words, the defendant must place victim in reasonable apprehension of harmful contact

http://www.pedigolaw.com/services/personal-injury/false-imprisonment/

The third podcast covers false imprisonment, which is another form of an intentional tort. It is always good to remember that torts do not require damages; the injuries symbolize an invasion of rights. Montgomery, use the example of some spiting on someone else as a form of an intentional tort. Even though, the person may not be able to show proof of damages in this type of situation. However, this should never discourage the person from taking action against the other.  When dealing with tort case, the judge will determine the award and maybe focus on punitive damages. The reason for this is that the judge is trying to discourage the guilty party from ever doing this again. False imprisonment case can be described as someone violating your liberty. Which is your freedom to move about, were and whenever you want. The restatement will also give several definitions of what false imprisonment means. With lawful confinement there doesn’t have to be an act of physical restraint.  Mark Montgomery also refers to a case that deals with a police officer on duty, he happens to see a dog wondering around. He follows the dog home and comes in contact with the owner. The police asked the owner to she her driver license has she got out of the car. The women refused and the police officer threatened to take her to jail if she didn’t. The women was eventually arrested and taken to the police station. She was convicted of a lease law, however she did win the case for false imprisonment. Her didn’t have to produce a license for the police officer because they were not deal with a motor vehicle issue. This cause was clearly about the victim dog being off the leash.

In conclusion, I feel as if all three podcast where interesting and informative.  I have learned that a tort deals with either criminal or contracts cases. With intentional torts, I will always remember that damage will not have to be required. As a business owner I can definitely apply these laws to my business. There maybe times were I might have to deal with someone committing assault or battery at one of my events. In the event that this occurs, I must be prepared to take action. If there were one thing that I have learned, it would be to always refer back to the restatement of a case to determine what a law means.

http://itunes.apple.com/us/podcast/loals-torts/id215667454

Entertainment laws and Intellectual Property

 I am currently enrolled in the entertainment business program at Full Sail University, were I am also taking an advance law course. Although we are only in the first week of the course, I have really learned a lot. I want to some day own my own business, but I didn’t take the legal side into consideration until now.  This week I have had the chance to listen to several podcast that where related to the entertainment and law industries. Throughout this blog, I will be sharing the knowledge I have gained from this course and several podcast.

 http://zunia.org/post/intellectual-property-and-developing-countries/

The first podcast that I covered is titled “ Intellectual Property: Protecting Ideals, concepts, processes and plans” by Andrew Mirsky.  Mirsky is currently working in a Washington law firm, with a practice in new media, intellectual property, non-profits, and technology. This podcast also features Neal Seth (guest); he is currently a partner in Baker Hostetler’s Washington, DC office.  These guys discuss the problems businesses are facing when developing new ideals. Neal Seth offers advice to entrepreneurs who are just starting a business. Throughout this podcast, he takes you through the basics of how to protect your ideals.  He also gives a clear definition on what a patent is and what it can and can’t do. I now know that by patenting my ideals, I could prevent someone else from making, selling, or using my ideal. However I now know that cost plays a major and is an issue for small businesses. If there were one thing that I have learned from this podcast, it would be to consider trade secrets when I want to keep my ideal a secret.

http://mirskylegal.com/2011/01/podcast-3-intellectual-property-protecting-ideas-concepts-processes-and-plans/

The second podcast refers to the doctrine of “Fair Use”, when it comes to trademarks and copyright. Ernest Grumbles and Joe Bennett is the host of this podcast radio show. Throughout this podcast they will be interviewing Prof. Bill McGeveran, who is currently s professor at Minnesota law school.  Today, the Internet plays a heavy a role in “Fair Use” because a lot of things are available online. In the first part of the podcast they discuss trademark laws. There isn’t just one doctrine, they come from different places and they can be different activities. I have learned that “Fair Use” can be referred to a word that has been used a lot but can’t be used anymore. Something new that they have discussed happens to be nominative use. Which refers to the brand, and being sued for using the band without permission.

http://bpgradio.podbean.com/

The third Podcast, cover entertainment law and give updates on what’s going on in the legal world of entertainment.  This podcast targets entertainment lawyer and is also hosted by entertainment lawyers. Throughout this podcast, several cases are being discussed and I have decided to pick the two that interest me. In the beginning of this podcast, they are discussing the Google’s smart phone called the “Nexues One”.  The term “Nexues six” was used in the book entitled “ Do Androids dream of Eclectic Sheep” by Philip D. Dick.  Dick’s daughter believes that this is an infringement of their intellectual property rights.  They also discuss a case were Fox News used some footage that was recorded of Michael Jackson by Shuffle. Shuffle currently has the rights to this footage and is now suing Fox News for copyright. Infringement.  The podcast gives you a chance to hear the different opinions of entertainment lawyers. I think that it’s very important to hear these cases, especially when you’re interested in working in entertainment 

 http://www.entertainmentlawupdate.com/2010/01/entertainment-law-update-podcast-episode-8-rights-of-publicity-et-al/