Starbucks Success with Social Media

http://gourmet-coffee-zone.com/starbucks-logo.html

We all would love to have marketing success online, whether it comes from Facebook, twitter, and other hip social media outlets of today. However, some companies are doing far better then others. One company in particular would happen to be Starbucks. They currently have 705, 000 follows on twitter and 5,428,000 on Facebook. After doing some research, I see that they have taken several step to become successful online.

Please see the steps below:

1.     Starbuck joined twitter: By doing so, they are able to answer questions, retweet, and see what consumers are saying about the product.

2.     Starbucks Joined Facebook: which allow them to invite people to different events and upload other content.

3.     Starbucks joined YouTube: 48,000 people have subscribed to their channel. This allows Starbucks to upload videos, which helps people relate to the brand.

Starbucks owns different social media networks, which allows people to share ideas, give suggestions, and feel as if there are apart of the decision making process. I have joined and subscribed to every social media outlet that Starbucks has. However, I must say that I really enjoy their blog the most. I say this because different employees blog throughout the day, which keeps it interesting. They always tend to keep us updated on a daily bases, which I love. I would have to say that I wouldn’t change anything about their strategy, and I plan to apply all the tips to my business. 

Website: http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/