6 Event Planning Industry Trends

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As an event planning, I am always looking for the latest trends in my industry. It is very important to keep up with how people are celebrating special occasions these days. We are no longer in an age where we want to be traditional. We want something new, different, and creative when it comes to celebrating commencements and weddings, baby showers and bachelor parties, conventions and conferences. So after doing some research, I have found six event planning trends for 2011. You can find the six-industry trend below:

1.     Go social

- This gives you a chance to communicate easily and openly at each and every event, while the event is occurring. For example, displaying an active tweet message board during one of my events. Today it’s much easier to customize different items used for giveaway.

2.     Giveaways

- Free giveaways are things that make people excited about attending events. In 2011 there are several useful things to lookout for, such as: blankets, backpacks, sport and water bottles, high quality coffee mugs, first aid kits, hand sanitizer, digital photo frames, and more. One thing that I have often used as a giveaway, is a free gas card. With gas prices being so high, giving several of these out attracts people to my events.

3.     Forums and meet ups

- Gatherings should be more interactive and less inactive. So, more round table events, and informal meeting are being planned by professional event planners. More people are interested in attending these types of event instead of attending lectures.

4.     Greener decorations

- It is very important to take care of our environment, which I am sure everyone is aware of. To protect the environment, we are now able to use streamers made of recycled paper. Balloons are let out into sky, so they don’t end up in our water or in fields. Decorations should saved and re-used on an consistent bases.

5.     Mobilize and digitize

-Today majority of people are more interested in accessing their phones, laptops, iPods or iPads. Due to this, it is better for an event planner to promote through different social media outlets. This is the quickest and easiest way to research clients. I tend to research my client through Face book, twitter, and my personal blog. Using these outlets, seem to be the best way to promote and market.

6.     Analytics

-It is very important to keep up with the analytics of each event. This truly helps the planner predict their next event and how any people may attend. During my events, I plan to keep track of Who came, their interests, what other events they have attended, and if their going to attend the next event.

Although I ‘am not currently using the all the trends above, I plan to in the near future. I truly believe that by using these trends my business will stay afloat. I want to encourage other event planning to read this and to research other trends in this industry.

Resource http://www.eventswholesale.com/blog/event-planning/6-event-planning-trends-for-2011/