Pleasure and Amusement of Entertainment: June 2011

Sunday, June 19, 2011

Starbucks Success with Social Media

http://gourmet-coffee-zone.com/starbucks-logo.html

We all would love to have marketing success online, whether it comes from Facebook, twitter, and other hip social media outlets of today. However, some companies are doing far better then others. One company in particular would happen to be Starbucks. They currently have 705, 000 follows on twitter and 5,428,000 on Facebook. After doing some research, I see that they have taken several step to become successful online.

Please see the steps below:

1. Starbuck joined twitter: By doing so, they are able to answer questions, retweet, and see what consumers are saying about the product.

2. Starbucks Joined Facebook: which allow them to invite people to different events and upload other content.

3. Starbucks joined YouTube: 48,000 people have subscribed to their channel. This allows Starbucks to upload videos, which helps people relate to the brand.

Starbucks owns different social media networks, which allows people to share ideas, give suggestions, and feel as if there are apart of the decision making process. I have joined and subscribed to every social media outlet that Starbucks has. However, I must say that I really enjoy their blog the most. I say this because different employees blog throughout the day, which keeps it interesting. They always tend to keep us updated on a daily bases, which I love. I would have to say that I wouldn’t change anything about their strategy, and I plan to apply all the tips to my business.

Website: http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/

Servey

Sunday, June 5, 2011

Promoting With Video Production

My overall goal is to some day own my own event planning company. After graduating from full Sail University, I will be working on my event planning certification. The events that I would like to host would be weddings, parties, meetings, concerts, and tradeshows, etc. Last month, I had decided to plan a party just to get my feet wet. To be honest, I would have to say that the party was a total failure. I believe that it would have been successful if I promoted my event differently. Although I failed, I am not planning to give up and I will be hosting another event this month. However, I want my second event and future event to be successful as well. So, I have done some research on how to promote my events in different ways. One-way would be hiring a production company to video my next event, or I could just video the events myself.

After reading an article called “How to Use Video Production to promote Your Event”, I now know why web videos are one of the best ways to promote different events. Although this article talks a lot about hiring a production team, I think that it would be better and more affordable for people to video themselves. The article gives several very good useful tips, such as:

1. 1.Create a video about your event, so that it can be uploaded to YouTube, and then linked to Face book

2. 2.Video to draw new sponsors and participant /create DVD

3. 3.Use video for press release to promote your next event

4. 4.Stream video through social media outlets such as Face book, Twitter, and YouTube for a buzz

By applying these tips to my business, this will allow me to have success the next time around. Just recently, I have noticed that I have more people interested in my events. This is due to the creation of my businesses Face book page. Although, I don’t have a video of my first event, I now plan to post videos of future events on all of my social media outlets. Hopefully, these tips will help other people promote and market their events as well.

Website:

http://www.apexvideoproductions.com/blog/50/how-to-use-video-production-to-promote-your-event/

http://www.rmk-media.com/

http://avision2market.com/newsblog/